Saxx Underwear & Apparel - The Evolution of Mens Underwear

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Skate Video Contest: Win 500 Beans and a spot on www.saxxapparel.com!
Thursday, September 10, 2009

How can you win anything if you don't enter?

Saxx and Freeride Boardshops have launched a sweet skateboard video contest with five hundred big ones at stake.

The contest runs until Sept 27 and we are looking for hilarious, creative, and challenging videos to spread the word about YOUR skills, Freerides shops and, lets be honest, the awesomeness of Saxx.
...

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Celebrities get Saxx - it's MAGIC!
Wednesday, September 9, 2009

The world's largest convention of men's apparel is called MAGIC and this summer it was held at the Las Vegas Convention Centre From Aug 31-Sept 03.

It...

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New places to buy the Evolution
Wednesday, August 26, 2009
The West Coast is abuzz with Know Show.. Today is the last day and, as expected, Saxx were a huge hit at this action sports, fashion and lifestyle trade-show.

On the first day, 3 new retailers signed on to be part of the evolution. Storm in Tofino was one of the three and we couldn't be more stoked since Storm is pretty much the best surf shop in the country!

Guys who are in the salt water can appreciate the chafe just as much as any guy you can think of so hopefully they all head to Storm and pick up...

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New boxes
Monday, August 24, 2009

All you Saxx-a-maniacs will be stoked to see the evolution in packaging, aka the new boxes, start hitting the shelves..

The improved boxes have the same look, but are slimmer, cleaned up, and have a real photo of the ginch on the front. Also, the back is re-designed with a photo of the Saxx Comfort Side Panels

In our effort to keep it sweet and progressing, we hope you enjoy the new and improved look. This won't be the lastevolution in our packaging sosend us any feedback over email or twitter is u have any suggestions!



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The Problem
Wednesday, August 19, 2009

Any good business is the result of an observed PROBLEM or GAP and a resluting SOLUTION.

So how has Saxx come to exist? What is the problem we are trying to solve?

Well, it is a problem, or shall we say discomfort, that only a man can truly relate to. Sure, women notice the reactions men have to this discomfort, but really, it's something that goes pretty much unoticed by women.

So, maybe this problem isn't a 10 out of 10, let's call it a 3 or 4 that gets stronger as the day wears on (especially if it includes heat and/or activity). Regardless, there's a place to...

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XGames + Saxx = Awesomeness
Tuesday, August 18, 2009

This year's summer XGames, held in Los Angeles, California, had nearly 300 athletes participating in what was the first sell-out year in the history of the Games

Saxx was priveledged enough to reach each one of the athletes through the VIP Athlete gift bag and no doubt there were some hilarious remarks being heard around the...

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Saxx lowers your handicap!
Monday, August 10, 2009

I bought 6 pairs of Saxx Underwear in June. I am an avid golfer and always suffer from bag leg if I play too much golf. The Performance line has eliminated bag leg completely. Since purchasing these my handicap has gone from 9 to 5. I partially attribute that to Saxx. Thanks!!!

-Stephen



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The Technology Video
Monday, August 10, 2009

It's finally here, the Saxx Technology Video.

If you've ever wondered what Saxx is all about, here is a great video to give
you an inside look at the pateneted Saxx Comfort Side Panels. 

 



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Hot and Fun in the Sun!
Thursday, August 6, 2009

For August Long Weekend, Saxx were all over the Valley at the Centre of Gravity Festival.



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Saxx gets love from Virgin..
Tuesday, August 4, 2009

 Virgin Radio, that...

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