Saxx Underwear & Apparel - The Evolution of Mens Underwear

What's Hot? Saxx is!

What we already knew is now published in the pages of Life & Style..

Pick up an issue to check it out for yourselves.. With cold weather around the corner, you may want to pick up a pair of Saxx Long Johns as well!

read full posting

There's no doubt about it, you gotta respect the soldiers.

At Saxx, we have been in touch with the women behind this band of brothers: The Army Wife Network, and we have received some excellent feedback from them and their husbands.

The founders' husbands  both tried Saxx and had this to say:

read full posting

Saxx Founder Trent Kitsch had the honour of speaking at the Ivey BC Entrepreneurship Forum on Nov 16 in Vancouver.

As part of the MBA graduating class of '06, Kitsch is an ambassador for the entrepreneurship program at the Richard Ivey School of Business (UWO), including having a Saxx case as part of the...

read full posting

Founder Trent Kitsch gets interviewed today in the Vancouver Province today, check it out here.

Note the wicked 'stache being sported for the month.. If you still haven't signed up, get your moustache rockin...

read full posting

There was no shortage of beautiful views at the Opening Gala for Vancouver Fashion Week - the women, the clothing.. and the Saxx..?!

That's right, Saxx was fortunate enough to showcase their underwear and speak...

read full posting

The verdict is in: The Bachelor Guy loves Saxx.

For those who don't know The Bachelor Guy, he maintains a site totally dedicated to men - their gear, style, entertainment, and women - that is not only funny and intelligent, but also doesn't take itself too seriously.

Clearly, we identify with his style - even pre-Saxx review.

For jewels like "Little BG has never been...

read full posting

It's that time of year.. Time for moustaches and men's health awareness, also known worldwide as Movember.

Having guys grow moustaches is one of the fun aspects of the month long campaign, but Saxx is taking it one step further by setting up a team and donations page (

read full posting

Saxx founder Trent Kitsch is repping the sweetest costume this year:

Note the side panel...

read full posting

Saxx is stoked to announce the latest ambassdor, Canadian pro Skateboarder Mike Mains!

Despite being only 21, Mains has been riding for 11 years and Saxx will join his long list of sponsors such as Element Skateboards,

read full posting

The Toronto Ski Show is in it's 2nd day, and already Saxx are pretty much sold out!

With 2 days still left to go, the hype and demand for Saxx have been phenomenal.

If you can, check out the show. If you want Saxx and can't find them, check out our online store or a retailer you think should have Saxx and tell them to load up - because the evolution of underwear is officially taking over.