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Press Coverage
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Dragons Den
Saxx has been a major success story for the TV hit show Dragons Den. Saxx was featured in season 2 and 3 and will enjoy another follow-up this season in season 4. 1,000,000 viewers were exposed to Saxx and another close to 30,000 people voted for Saxx as the winner for the season’s people’s choice award and a $50,000 prize.
X-Games
This year's summer XGames, held in Los Angeles, California, had nearly 300 athletes participating in what was the first sell-out year in the history of the Games
Saxx was priveledged enough to reach each one of the athletes through the VIP Athlete gift bag and no doubt there were some hilarious remarks being heard around the games about this new underwear called Saxx.
Extra gift bags were used as give-away promotions in hot spots like Maxim.com, Extra TV.com, and Life&Style Magazine so as a little bonus, Saxx got some publicity in these huge media channels.
Virgin Radio
After getting busted on air for adjusting themselves, male DJ's Kiah (pronounced Ky) and Scooter were told about this awesome undy to prevent the man-specific irritation of ball and leg contact. The next day, founder Trent Kitsch was on air, getting Kiah and Scooter in Saxx and getting some pretty rad reviews.
Everyone had hilarious remarks and the guys all agreed that they had experienced nothing like it before!
Check out the soundclips to hear how it all went down...
MTV
Saxx founder Trent Kitsch took over the mic during live TV and shared the stage with legendary entrepreneur Richard Branson on MTV Live. Saxx was live on National TV and Branson put on the pairs over his jeans. Trent got tossed by security and was told by producers Branson put his pair on in the green room after the show and loved them.
Mens Health
Taylor Kitsch, Saxx ambassador, was the cover model for the second time in two years for Men’s Health. Taylor was wearing Saxx during the shoots for the cover and story inside.
UHM – Urban Male Magazine
Saxx spiced up the magazine with a controversial ad with the message “Your Balls and Legs Could Use Some Time Apart”. The ad made news and tested again the standards of creative boundaries of advertising.
Thrillist
Thrillist.com is a free, subscription based email newsletter and website catering to male, urban professional in their twenties and thirties. Each weekday, they'll drop you a must-have recommendation, from the best of what's new, to deeply under-the-radar goodness. We're talking absinthe-only cocktail spots, eateries that dish up BBQ Rattlesnake Salad and Reindeer in Bourbon Sauce, and ATMs whose currency is marijuana -- handy, although after making a withdrawal, you'll feel even more paranoid about the stocking repercussions of consuming Santa's only friend.
http://www.thrillist.com/nation/saxx-apparel
Globe and Mail - Business Incubator
The Globe and Mail (Business Incubator) is a Canadian English language nationally distributed newspaper, based in Toronto and printed in six cities across the country. With a weekly readership of 935,000, it is Canada's largest-circulation national newspaper and second-largest daily newspaper after the Toronto Star. The Globe and Mail is widely considered to be Canada's newspaper of record. It is owned by CTVglobemedia which also owns the Canadian television networks, CTV and A.
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